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Some people think product launches are a bunch of guru hype. All those “big name” guys just get their buddies to send a bunch of email about something, they make a million bucks, and then they go party like rock stars in Las Vegas.

And I suppose that stuff does happen. In fact, I actually KNOW it happens.

But the reality is there’s a bunch of regular folks who are doing product launches in all sorts of regular markets (or even some tiny little weird markets) and making small fortunes.

John Gallagher did it teaching people about "medicinal and edible herbs and plants." Todd Brown did it in the massage therapy market... with a list of only 312 people. And Jane Savoie did it in the "dressage" market (dressage is HORSE BALLET (no, really) - and she made $140,000 lauching a product to